One pipeline, nine vertical playbooks.
A dropped domain is worth different things to different businesses. An aged publisher domain is judged on history depth; a brandable SaaS name on name quality; a geo-service domain on balanced fundamentals. Each playbook defines its own keyword hints for classification and scoring weights for tiering, and lives in the database, so you can tune any of them without touching code.
Content & media
Blogs, magazines, newsletters, niche publishers. Aged domains with deep history carry residual authority and backlinks.
E-commerce & retail
Shops, brands, product categories. Short brandable names and product-keyword exact matches drive direct and type-in traffic.
SaaS & technology
Software products, developer tools, tech services. Brandability and clean TLDs matter more than history.
Local services
Plumbers, dentists, agencies, gyms, geo and service domains that rank locally and convert leads.
Health & wellness
Fitness, nutrition, mental health, supplements. High-value niches where trust and topical history compound.
Finance & investing
Personal finance, investing, insurance, crypto. The highest RPM niches; aged trustworthy domains are scarce.
Education & courses
Online courses, tutoring, certifications, how-to. Evergreen demand and strong affiliate and course monetization.
Travel & hospitality
Destinations, guides, booking niches. Geo-keyword domains with content history rebound fast.
Hobbies & enthusiast
Fishing, gaming, crafts, pets, autos, passionate communities with durable long-tail search demand.
Scoring weights by vertical
| Vertical | Profile | History | Archive | Name | Keywords | Extension |
|---|---|---|---|---|---|---|
| Content & media | History-heavy | 30 | 25 | 20 | 15 | 10 |
| E-commerce & retail | Name-heavy | 15 | 15 | 35 | 20 | 15 |
| SaaS & technology | Name-heavy | 15 | 15 | 35 | 20 | 15 |
| Local services | Balanced | 20 | 20 | 25 | 20 | 15 |
| Health & wellness | History-heavy | 30 | 25 | 20 | 15 | 10 |
| Finance & investing | History-heavy | 30 | 25 | 20 | 15 | 10 |
| Education & courses | Balanced | 20 | 20 | 25 | 20 | 15 |
| Travel & hospitality | History-heavy | 30 | 25 | 20 | 15 | 10 |
| Hobbies & enthusiast | Balanced | 20 | 20 | 25 | 20 | 15 |
How a playbook is applied
Each domain is assigned a sector and niche, with a confidence level and a written rationale, and then ranked using that sector's own priorities: how deep its history runs, how much real activity it had, name quality, keyword fit, and extension. The result is a clear 0–100 score and an S/A/B/C tier, with the reasoning behind it always on show. Adjust any sector's priorities directly on the dashboard; the next run picks it up.