Content & media
Blogs, magazines, newsletters, niche publishers. Aged domains with deep history carry residual authority and backlinks.
Nine vertical playbooks
One pipeline, nine vertical playbooks.
A dropped domain is worth different things to different businesses. An aged publisher domain is judged on history depth; a brandable SaaS name on name quality; a geo-service domain on balanced fundamentals. Each playbook defines its own keyword hints for classification and scoring weights for tiering, so you can tune any of them around your priorities.
01
The nine playbooks
E-commerce & retail
Shops, brands, product categories. Short brandable names and product-keyword exact matches drive direct and type-in traffic.
SaaS & technology
Software products, developer tools, tech services. Brandability and clean TLDs matter more than history.
Local services
Plumbers, dentists, agencies, gyms, geo and service domains that rank locally and convert leads.
Health & wellness
Fitness, nutrition, mental health, supplements. High-value niches where trust and topical history compound.
Finance & investing
Personal finance, investing, insurance, crypto. High-value niches where aged trustworthy domains are scarce.
Education & courses
Online courses, tutoring, certifications, how-to. Evergreen demand and strong affiliate and course monetization.
Travel & hospitality
Destinations, guides, booking niches. Geo-keyword domains with content history rebound fast.
Hobbies & enthusiast
Fishing, gaming, crafts, pets, autos, passionate communities with durable long-tail search demand.
02
Scoring weights by vertical
Content & media
History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10
E-commerce & retail
History 15 · Archive 15 · Name 35 · Keywords 20 · Extension 15
SaaS & technology
History 15 · Archive 15 · Name 35 · Keywords 20 · Extension 15
Local services
History 20 · Archive 20 · Name 25 · Keywords 20 · Extension 15
Health & wellness
History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10
Finance & investing
History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10
Education & courses
History 20 · Archive 20 · Name 25 · Keywords 20 · Extension 15
Travel & hospitality
History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10
Hobbies & enthusiast
History 20 · Archive 20 · Name 25 · Keywords 20 · Extension 15
03
How a playbook is applied
Each domain is assigned a sector and niche, with a confidence level and a written rationale, and then ranked using that sector's own priorities: how deep its history runs, how much real activity it had, name quality, keyword fit, and extension. The result is a clear 0–100 score and an S/A/B/C tier, with the reasoning behind it always on show. Adjust any sector's priorities directly on the dashboard; the next run picks it up.
Your focus, reflected
Put the strongest sectors first.
Choose the signals that matter most to your strategy, then review the next ranked run.